THE JUMPOFF

Ok, so you’ve done a DNA test and you know who you are and what void you’re looking to fill out there in the market. At this point, you have at least some level of a brand identity and market research under your belt, and you’re actually ready to have an intelligent conversation about it. Congratulations! You’ve taken the first steps toward making your dream a reality and you did it … You have conceived! Now you’re probably wondering, what’s next? Well, once all of your I’s are dotted and all of your T’s are crossed, we schedule an in-person meeting to initiate the start of our working relationship. Welcome to F2F! Tune into Episode 3 and see what goes down in a “jump off”.

LEARNING CURVE

There’s so much unknown and so many hardships in starting a new business and no one is immune to it, especially in our industry. You have to have a really solid and well thought out idea, extra thick skin, and be able to flex your muscles in ways that you never knew were possible. After one year of building her brand together, our client, Christine Griffin, talks about the learning curve of launching a new line. Congrats Christine on your first, and definitely not your last write up in WWD! Click here to read more about what Christine has to say.

CONCEPTION: IS IT A BOY OR A GIRL?

As we all know … trying to conceive is no easy task! You have to make sure all of your eggs are lined up and in working order before you can even consider having a child. Oftentimes you have to involve the help of fertility tracking tools or a specialist to help tighten up the process and ensure its success. The journey of starting a clothing brand is very much the same. Tune in to Episode 2 of our vlog series to find out why!