LINE REVIEW

Now we get to the fun part: Line Review! Once we have had the chance to sink our teeth into your brand, our designers put pen to paper, start sketching, and let all of their creative juices flow.

At this point in the process, you start to see your product coming together in 2D form: flat sketches, detailed finishes, color breakdowns and CADs. This all might sound like a foreign language to you, but we will be with you every step of the way and be your very own “Rosetta Stone” to help you translate…

Scroll down to watch episode 5!

DEEP DIVE

OK, so we’re not talking about diving blindly into the middle of the ocean! We’re referring to the initiation of the design process. What goes into a design deep dive?

This critical research phase allows our designer to get an in-depth look into the specific market for which they are designing and ensures that they are assembling a collection that is both appealing and on-trend.

The retail market acts much like a baby. (Wahhh!) It always knows what it wants and it won’t be satisfied until it gets it. We don’t really know what it wants until we take the time to properly sink our teeth into it, or, as we say, dive into it… Check out episode 4 to learn more!