TECHPACK

Question: How do you translate a 2-D design concept to a 3-D physical garment?

Answer: Have a kick-ass tech pack!

Without an iron clad tech pack, you’re going to have a really tough time navigating the murky waters of sample making and production with any factory you elect to do business with.  This “bible” of a document, if done correctly, will properly guide the patternmaker, factory, and sewer from A to Z with the least amount of drama.  (Can we get an Amen!!)  And believe us, there is a LOT of drama in this part of the process.  Just you wait!

But, we can mitigate that so called drama if you spend the time to build a proper tech pack. This is where we get to the number crunching and the technical nitty gritty. It may just look like a bunch of pretty sketches and charts of numbers to the untrained eye, but it is so much more than that … scroll down to learn why.

 

TRIM R&D

Trims … so small in size, yet so critical!  It’s really the trim that sets the tone on a finely tuned garment, however many designers like to leave trim sourcing and development until the very end of the production cycle and they wind up facing major fit and construction issues, and not to mention, delivery delays. Yikes!

Trims make your garment functional and help customers identify your brand, so you can see why these small components pack a big punch and should never be left to the last minute!

Scroll down to watch Episode 8 and see why size really does matter!

FABRIC R&D PART DEUX

We aren’t done with fabric just quite yet…

The fabric R&D phase is so important that we dedicated a second episode to it!  Scroll down to check out part 2.

 

FABRIC R&D

Fabric sourcing! It’s such an easy concept, so can it really be considered the most important part of building a garment?? I mean, just design a garment and choose a cool fabric to make it in right? Nope!! Choosing the right base cloth for a garment impacts everything from fit to cost to delivery, so, newsflash: Fabric R&D should never be taken lightly.

We’re not gonna lie to you: This process can be extremely tedious and frustrating and, oftentimes, is difficult for new brands to wrap their heads around from a technical perspective. But that’s why you’ve got us canvasing the fabric market for you (#punintended). It happens to be our favorite part of the production cycle, so scroll down to watch Episode 6 and find out why!

LINE REVIEW

Now we get to the fun part: Line Review! Once we have had the chance to sink our teeth into your brand, our designers put pen to paper, start sketching, and let all of their creative juices flow.

At this point in the process, you start to see your product coming together in 2D form: flat sketches, detailed finishes, color breakdowns and CADs. This all might sound like a foreign language to you, but we will be with you every step of the way and be your very own “Rosetta Stone” to help you translate…

Scroll down to watch episode 5!

DEEP DIVE

OK, so we’re not talking about diving blindly into the middle of the ocean! We’re referring to the initiation of the design process. What goes into a design deep dive?

This critical research phase allows our designer to get an in-depth look into the specific market for which they are designing and ensures that they are assembling a collection that is both appealing and on-trend.

The retail market acts much like a baby. (Wahhh!) It always knows what it wants and it won’t be satisfied until it gets it. We don’t really know what it wants until we take the time to properly sink our teeth into it, or, as we say, dive into it… Check out episode 4 to learn more!

THE JUMPOFF

Ok, so you’ve done a DNA test and you know who you are and what void you’re looking to fill out there in the market. At this point, you have at least some level of a brand identity and market research under your belt, and you’re actually ready to have an intelligent conversation about it. Congratulations! You’ve taken the first steps toward making your dream a reality and you did it … You have conceived! Now you’re probably wondering, what’s next? Well, once all of your I’s are dotted and all of your T’s are crossed, we schedule an in-person meeting to initiate the start of our working relationship. Welcome to F2F! Tune into Episode 3 and see what goes down in a “jump off”.

LEARNING CURVE

There’s so much unknown and so many hardships in starting a new business and no one is immune to it, especially in our industry. You have to have a really solid and well thought out idea, extra thick skin, and be able to flex your muscles in ways that you never knew were possible. After one year of building her brand together, our client, Christine Griffin, talks about the learning curve of launching a new line. Congrats Christine on your first, and definitely not your last write up in WWD! Click here to read more about what Christine has to say.

CONCEPTION: IS IT A BOY OR A GIRL?

As we all know … trying to conceive is no easy task! You have to make sure all of your eggs are lined up and in working order before you can even consider having a child. Oftentimes you have to involve the help of fertility tracking tools or a specialist to help tighten up the process and ensure its success. The journey of starting a clothing brand is very much the same. Tune in to Episode 2 of our vlog series to find out why!

SPRING TO IT

“I have an idea for a new brand but do not work in the fashion industry and have no idea what I’m doing.”

-Said no new client ever…

Happy Friday! Sorry we’ve been a bit M.I.A, but we’ve been busy designing and launching some really exciting new brands. With spring season in full bloom we figured it would be the perfect time to share Episode 1 of our vlog so you can join the newbie club. Be sure to check back in often to watch the whole series so you can learn what it takes to get from “Fabric to Finish”…