Ready, Set, (Time &) ACTION!!!
So how long does it really take for a concept to get from your head to the consumer? 6 months? Maybe 8? Try an entire year! We all know that the design and production process takes quite a bit of time, but the real question is how do we get from point A to point B? The answer is to have a thoroughly detailed time and action (“T&A”) plan that outlines exactly when and how we’re gonna get ‘er done.
A well-planned T&A is essential for a new designer and their production team to have because it allocates time for various parts of the process like design, sketching, sourcing, fitting, and waiting for an entire country to open up from being on holiday for the month!! Yup, not kidding! A year-long time frame is ideal because it eliminates the chaos that accompanies rushing a process and permits enough time for any obstacles or pushback to be remedied. In our experience, it’s always better to under promise and overdeliver.
In short … slow and steady really does win the race! Scroll down to learn more about creating an effective T&A and all that it entails! #ohbehave