OK, so we’re not talking about diving blindly into the middle of the ocean! We’re referring to the initiation of the design process. What goes into a design deep dive?
This critical research phase allows our designer to get an in-depth look into the specific market for which they are designing and ensures that they are assembling a collection that is both appealing and on-trend.
The retail market acts much like a baby. (Wahhh!) It always knows what it wants and it won’t be satisfied until it gets it. We don’t really know what it wants until we take the time to properly sink our teeth into it, or, as we say, dive into it… Check out episode 4 to learn more!