What does it take to finally be runway (or retail market) ready?
It not only takes blood, sweat, and tears but also requires photo ready pre-production salesman samples, or “SMS” in our native tongue! With the help of pins, clips and tape during the photo shoot, the digitally altered appearance of samples can fool anyone into thinking that it is the final product, however, there is a lot more required during the SMS development cycle in order to make the garment truly production ready. Planning and managing the development calendar are key factors to completing this process along with answering the questions beginning with how and when.
Every detail from the tech pack is brought to life and tested in a final SMS (the ones we can get done in time, anyways…). SMS are aesthetically the closest you will have to a production ready garment and can safely be used for your website, look book, fashion show, press requests and retail market appointments.
It really is fun to see your collection come together at this stage! Unfortunately though, there is still some more work to do before you are production ready ?
Scroll down to learn the importance of salesmen samples in the pre-production process.