Don’t you hate it when you go into a changing room at a store to try something on and it doesn’t fit? Ugh. Well, welcome to the club!
Unfortunately though, we can’t just blame this on the big birthday dinner we just ate! When something doesn’t fit right, you risk facing disappointed customers and, more tangibly: returns, which is something that we want to avoid. This is why it is soooo important to have a top notch Technical Designer on staff when launching your brand. The TD works closely with the creative director to build the foundation and FIT of your garment. TD’s are the keepers of the specs and, while armed with fit comments, they go to battle with the factories to fight for your garments right to fit! (Insert corny garment picket sign here!)
More than anything, fit is the most critical part of any successful collection out there, and it is the technical designer’s responsibility to establish, manage and maintain your specs and sizing. As a wise sage once said, “No matter how pretty it is, or no matter how well priced it is …. If it don’t fit, you don’t got a business” Scroll down to watch Episode 14 and learn all about the importance of the Technical Designer.